Cineperto is your tool to find the best cinemas around you

The Challenge

Within 6 weeks, brainstorm and conceptualize a project from scratch, going through every step of the design process, from discovery to delivery. I used industry standard tools and methodologies to define scope, research plan and ideate before finding a design solution. Since it’s a new product, another challenge was to apply UX writing principles to create the brand voice and communicate clearly communicate the concept to users. Within 6 weeks, brainstorm and conceptualize a project from scratch, going through every step of the design process, from discovery to delivery. I used industry standard tools and methodologies to define scope, research plan and ideate before finding a design solution. Since it’s a new product, another challenge was to apply UX writing principles to create the brand voice and communicate clearly communicate the concept to users. Within 6 weeks, brainstorm and conceptualize a project from scratch, going through every step of the design process, from discovery to delivery. I used industry standard tools and methodologies to define scope, research plan and ideate before finding a design solution. Since it’s a new product, another challenge was to apply UX writing principles to create the brand voice and communicate clearly communicate the concept to users. Within 6 weeks, brainstorm and conceptualize a project from scratch, going through every step of the design process, from discovery to delivery. I used industry standard tools and methodologies to define scope, research plan and ideate before finding a design solution. Since it’s a new product, another challenge was to apply UX writing principles to create the brand voice and communicate clearly communicate the concept to users. Within 6 weeks, brainstorm and conceptualize a project from scratch, going through every step of the design process, from discovery to delivery. I used industry standard tools and methodologies to define scope, research plan and ideate before finding a design solution. Since it’s a new product, another challenge was to apply UX writing principles to create the brand voice and communicate clearly communicate the concept to users.

Research

Once the project’s scope and stakeholder requirements were defined, it was time to analyze competitors and understand user needs. At this point my main goals were to learn how users discover movies, compare sessions and make decisions and, to evaluate Cineperto’s usability by testing its primary user flow.

Analysis

Problem definition and hypothesis

Without structured UX and cohesive UI users may face confusion and information overload, hindering decision making, causing them to abandon the platform before completing their task.

1

User hypothesis:

- Existing solutions do not allow users to easily view sessions across multiple cinemas in one place.

- Moviegoers value discovering free and special sessions, but struggle to easily find this information.

2

Potential UI risks:

- Current filtering system doesn’t give users full control to search for sessions and needs refinement.

- The navigation is overly complex and exposes technical details that are not relevant to the user journey.

User flow

Style guide